Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on.
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
Influencer marketing is a big deal.From Instagram and TikTok to YouTube and other platforms, brands are collaborating with popular individuals to reach their network of followers and promote their products and services. As the popularity of social media has rapidly risen, so has the investment and interest in influencer marketing. But there’s far more to this infamous tactic than you might think, and approached in the wrong way, influencer marketing can waste budget, or, in extreme cases, be brand damaging. In this guide, we will help you to navigate this popular tactic and build a solid strategy.
Brand promotion is a marketing process in which you inform and communicate with the target audience about your business. The main purpose of brand promotion is to aware the people, make their interest and generate the sale & brand loyalty. Brand promotion refers to any kind of marketing process used to inform or communicate with the target audiences about your business or brand. nowadays digital platforms are more popular among the marketing people for branding their businesses as compare to traditional marketing techniques because they see online platforms easy in terms of reaching their target audience, brand image is one of the most important aspects of running a business.
Reputation management comprises all business activities that shape customers’ opinions of a company based on its online presence. Your company’s online reputation largely results from how today’s most-used websites, including Google and Facebook, present your company. As such, search engine optimization (SEO) and proper handling of negative reviews are part and parcel of reputation management. While similar in some ways to public relations (PR), reputation management focuses more on your online presence than on how your brand is perceived in traditional media. For example, your PR firm will pitch stories about your company to leading publications, while your reputation management firm will focus on your online reviews, paid content and SEO.